If not you have to optimize your web site, because optimization equals to more visitors to your web site. Which can translate more profit to you. Your web site is only profitable if people find it. In the world of online business, visitors to your website are always just one click away from your competitors. There are strategies and techniques that can prevent your potential customers from clicking the back button! Website optimization is what every business needs to ensure that more traffic = more customers. If you enhance or optimize your web site it will be more easier to find it in the search engines. All search engines have their own specific things that are taken into account when they decide who places in their rankings..